Spain and Costa Blanca Hotel Market: Weekly Review (October 23, 2026)
Spain’s hotel sector continues to post strong rate and revenue growth, while the Costa Blanca is enjoying one of its best autumns in recent years.
Hotel occupancy, 1–15 October 2026, %
Data
| Benidorm | 89.8% |
|---|---|
| Comunitat Valenciana | 85.1% |
| Costa Blanca excl. Benidorm | 82.3% |
| Alicante Sur | 69.6% |
Market fundamentals
Per INE’s latest release (August 2026), national ADR reached €166.9 (+7.3% YoY), RevPAR €133.1 (+7%), occupancy 76.1% (+1.1 pts). The hotel price index rose 6.3% YoY nationally, ranging from +17.6% in Ceuta to -3.3% in Madrid. The Costa Blanca looks even stronger: per HOSBEC/BigDataHOSBEC tracking for Oct 1-15, average Comunitat Valenciana occupancy hit 85.1% (+3.3 pts YoY), Benidorm 89.8%, the rest of the Costa Blanca 82.3%, Alicante Sur 69.6%.
Tourist flow
Alicante-Elche airport closed September with 2.13M passengers (+11.5% YoY), over 16.8M for the year to date (+10.1%), fifth nationally. HOSBEC notes the region is becoming a year-round destination, but stresses this depends on air connectivity and regulatory stability.
Investment and deals
Per Christie & Co, Spanish hotel investment topped €3bn through nine months of 2026 (100+ assets, ~13,000 rooms), average price per room €233,000 (+12.5%). 4-5★ hotels accounted for 82% of capital. Colliers and Cushman & Wakefield expect a record year, potentially above €4bn; hotel chains are notably returning as direct buyers. No new Costa Blanca deals found this week; for context, Alicante province attracted €120M in 2025.
Projects
Accor previously announced greet Alicante (65 rooms) and Ibis Styles Benidorm Cala Marina (131 rooms) — no opening confirmation yet.
Regulatory
Nothing new this week; background: Benidorm’s 2025 ninth interpretation of its VUT licensing plan.
Watch next week
INE’s September release, actual forward-booking performance for late October, Accor opening status.